THE FEEFI WAY: HOW WE “COUNT DIFFERENTLY”
Revolutionizing Finance: How Fractional CFOs and AI Are Transforming Business in the UK and UAE
Did you know that in the UK, there is now a growing trend of UK SME’s needing expert finance knowledge for the early years of their business but the can’t commit to the full-time cost.
As post COVID work practices have changed, so to has an emergence of experienced, mid-to-senior finance professionals engaging with businesses on a short-term or project basis. That way, the business can gain access to a strategic finance partner, giving them more credibility with stakeholder such as investors. Also, fractional finance professionals tend to be early adopters on emerging technology, for which over 60% of UK companies are now investing in AI technology.
My Dubai Finance Culture Shock
I moved to Dubai in 2014 and quickly realized the finance setup here is vastly different to the UK. I saw that businesses were investing in IT providing rudimentary financial information while making the processes rigid. The Finance guys got a version of the numbers. The business didn’t get a great service. The term “computer says no” from the comedy Little Britain is very relevant in these parts.
FeeFi: Bridging Finance and Technology
That’s why I founded FeeFi with my wife Helen. There is a huge market of SME’s in the city, struggling to adapt to an ever changing legal environment, whose Finance computer is still saying no!!
We don’t want to just provide finance reports, we deliver tailored finance solutions that will evolve with your business and changing technologies.
We have partnered with several local IT consultants specializing in implementing new technologies such as Intelligent Character Recognition (ICR). FeeFi partner with SME’s to understand their business needs, then we match our financial expertise and appropriate technologies with their existing Finance function.
In a recent project, the business faced hours of manual input for multiple Amazon invoices. To save time, they entered a single amount, losing valuable cost details. Instead, we partnered with a Hong Kong supplier using AI and ICR to process invoices line by line, mapping descriptions to account codes. Now, detailed overhead cost reports provide greater visibility, helping the business plan for better value from purchases. All for the price of a couple of hours of CFO time and a dollar an invoice!!
The FeeFi Way: Your Partner in Smarter Finance
At FeeFi, we’re not just here to crunch numbers—we’re here to make finance work for you. Whether it’s tackling the unique challenges of doing business in Dubai or bringing cutting-edge AI tools to your UK startup, we’re all about making life easier
We’re big believers in keeping it simple, smart, and, most importantly, human. It’s not aboutand helping you thrive. drowning you in spreadsheets or flashy tech talk—it’s about real solutions that grow with you, so you’re not stuck playing catch-up as the world moves on.
Let’s Chat and Count Differently
Fancy seeing what FeeFi can do for you? Drop us a line or pop over to our website. Whether it’s a quick question, a big idea, or just a chinwag about what’s next, we’re here for it. Let’s roll up our sleeves and make finance work your way.
